PLANET FIRST

At Ultimate Direction, we believe creating sustainable products and processes can help shape a better future and outdoor experience for everyone. That’s why all our product is 100% BPA-free and all apparel is 100% PFC-free.

With 20% of our new apparel made using recycled materials, we pushed sustainable design even further. 45% of the new apparel fabric is also bluesign® certified and 35% is OEKO-TEX® certified.